Brand Manager

The Brand Manager at our creative agency will be responsible for overseeing brand development, integration and management initiatives for our clients. Reporting to the Project Manager, the Brand Manager will play a pivotal role in creating and executing brand strategies, ensuring brand consistency, and driving brand growth. This role requires a deep understanding of brand work and the ability to meet the diverse requirements of our clients. 

Responsibilities:

Brand Strategy Development:

• Collaborate with clients to understand their business objectives, target audience, and brand vision.
• Conduct comprehensive market research and analysis to identify industry trends, competitive landscape, and consumer insights.
• Develop and implement brand strategies aligned with ours and clients’ goals, positioning, and market opportunities.
• Create brand architecture, brand positioning, and key messaging that differentiates the client’s brand in the market.

Brand Identity Management:

• Ensure that the clients vision align with our organizational objectives 
• Define and maintain brand guidelines, ensuring consistent application across all marketing channels and touchpoints.
• Oversee the development of brand assets, including logos, taglines, brand visuals, and packaging.
• Ensure brand consistency and adherence to brand guidelines in all communications, advertising, and marketing materials.
• Provide guidance and support to internal teams and external partners to align their work with the client’s brand identity.
• Collaborate with clients to develop long-term brand strategies and roadmaps that align with their business goals.

Brand Campaigns and Activation:

• Plan, develop, and execute integrated brand campaigns across various channels, including traditional and digital media.
• Understand clients’ business objectives, challenges, and opportunities to provide tailored brand solutions.
• Collaborate with creative teams to create compelling and engaging brand messaging and visuals.
• Monitor and analyze campaign performance, adjusting strategies as needed to maximize brand impact.
• Identify and leverage brand partnerships and collaborations that align with the client’s brand values and objectives.
• Communicate regularly with clients to provide project updates, gather feedback, and address any concerns.

Qualifications:

• Bachelor’s degree in marketing, business administration, or a related field. A master’s degree is a plus.
• Proven 3 to 5 years experience as a Brand Manager or in a similar role, preferably within a creative agency environment.
• In-depth understanding of branding principles, brand management, and marketing strategies.
• Strong analytical skills, with the ability to interpret market research data and translate it into actionable insights.
• Proficiency in using market research and analytics tools.
• Familiarity with digital marketing, social media platforms, and emerging branding trends.

Reporting and Accountability:

• Provide regular updates and reports to the Project Manager on brand management projects, achievements, and challenges.
• Collaborate with the team to establish brand management goals, objectives, and performance indicators.
• Take ownership of brand outcomes and ensure successful brand development and execution within agreed-upon timelines, budgets, and quality standards.